And we got to June 11. After the usual opening ceremony, open the World Cup . For the first time in history, in Africa.
I did not think of employment, the undersigned being little or no attention to the phenomena Sports. Yet even now I realize that we are facing not only a historic event for the continent, but also an opportunity for the consequences that are difficult calculable.
Network, TV, radio already rages Waka Waka , the hymn of Shakira, with his pace and his movements Zulu. The ads were already adequate for all: a well-known soft drink (which I cite because it is between those who boycott for years) has produced a spot just fantastic, that I continue to cover (!), Not only for music and pictures, but also because I think it captures well the spirit of the continent, of joy inventiveness, creativity, Congo in what they call "if débrouiller, get away, fending for himself. And most of all dignity and pride.
Rai recently sent pictures of the inauguration, the commentators were talking study appeared in the background and images of children in South African townships. A reporter was sent to Soweto and shows the houses they lived in, years ago, Nelson Mandela (I visited in 2005) and Desmond Tutu (mythical last night!) Says that this is the only way to hano world where two Nobel prize winners lived. Meanwhile, last night aired the spot One goal, education for all ". And the image of Mandela dominates everything and everyone.
is: what years of activism and awareness campaigns have only had maybe maybe happen now, this month and lots of balloons. Never has the world been so political, in the broadest sense of the term and profound. And maybe (I hope not mistaken) will finally be the turning point for Africa and its image in the world: not only tragedies, not just poverty, but not only adventure tourism, safari fake, resorts that ignore the reality in which they occur. Perhaps, with the simplicity and supporters of the sport, you will be able to do justice to a continent that for the first time in the world for a month in a row, from character and not by appearance, by those who dictate the rules and not by those who suffered. Not much. Not solve the problems of the continent. But it is already a revolution. Africa has fallen on the field. It was time.
SIMAM Africa!
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